A SELECTION FROM THE KOREAN BEAUTY PRODUCTS THAT ARE ALL THE RAGE

SUGU Glowing Skin Sheet Mask with Egg White

STORY: Jessica Dauler

K-beauty is an abbreviated term for the skincare product boom that began in South Korea and has enchanted the U.S. market. From quirky packaging to quality ingredients at reasonable price points, many of the top-selling Korean beauty items are now available in Atlanta. Here are five fantastic finds.

Belif Aqua Bomb Sleeping Mask ($34)

This innovative overnight treatment has a pudding-like consistency developed to revive dull, dry skin by adding a layer of nutrients to skin while you sleep. The memory-gel formula “wraps” around your skin’s contours and firms and hydrates. The pillow-proof formula absorbs quickly, so your morning begins with a dewy, radiant glow.

Sephora
3393 Peachtree Rd. N.E.
Atlanta 30326
404.816.0123
sephora.com

SUGU Glowing Skin Sheet Mask with Egg White

SUGU Glowing Skin Sheet Mask with Egg White ($7.98)

Developed by dermatologists, this sheet mask is soaked in beneficial ingredients, including egg whites and botanical extracts. The mask adheres to your skin, infusing it with a concentrated essence that prevents the serum from evaporating. The result is unclogged pores and tighter, brighter skin. And at just under $8 for two masks, you don’t need to save them for special occasions.

Cost Plus World Market
3495 Buckhead Loop N.E.
Atlanta 30326
470.447.5788
costplus.com

Eyeko Yoga Waterproof Mascara ($26)

This Korean-made mascara was developed with fitness enthusiasts in mind. Infused with matcha green tea and blended with botanical fruit extracts and vitamin E, the waterproof formula boasts all-day smudge proof color that can keep up with any hot yoga or spin session. The brush is uniquely designed with a floral, bulb-like base and a slim tip that grabs lashes at the root, helping to extend, lift and curl. The zero waste squeeze tube is designed to prevent product waste.

Bluemercury
37 West Paces Ferry Rd. N.W.
Atlanta 30305
404.467.9100
bluemercury.com

Mizon All In One Snail Repair Cream ($38)

Anything slug-related might sound unappealing, but people swear by the power of the skin-friendly antioxidants, proteins and elastics found in snail mucin, which, yes, is secreted from snails. It’s been used for centuries to calm inflammation and heal cuts, and has recently become even more popular thanks to the Korean beauty trend. The prized ingredient accounts for 92 percent of this all-in-one cream, which reduces the appearance of fine lines with daily use and is a favorite for clearing acne scars and blemishes.

Target
3535 Peachtree Rd. N.E.
Atlanta 30326
404.237.9494
target.com

COSRX Advanced Snail 96 Mucin Power Essence ($21)

Like the Mizon Repair Cream, the secret ingredient in this skin essence is snail secretion filtrate. The stuff is as slick as it sounds, but in this case, it’s a good thing. The formula quickly melts into your skin, adding a layer of moisture without weighing it down. And it’s concentrated, which means a little goes a long way to hydrate, repair skin damage and scarring, and boost elasticity all without clogging pores.

Ulta
3495 Buckhead Loop N.E.
Atlanta 30326
404.266.3559
ulta.com