Giving is ingrained in the company culture
BY: Mickey Goodman
When S. Mark McKenna, founder and CEO of OVME (pronounced “Of Me”) Aesthetics, opened his healthcare company in Brookhaven in March, he wanted the medspa to support a nonprofit that contributed to the well-being of either women or children. “Our approach to charitable giving is beyond a simple mission statement,” he says. “It’s part of our DNA.”
McKenna didn’t waste any time finding a connection. He homed in on Make A Wish Georgia (MAWF), which grants wishes to children with life-threatening medical conditions. Shortly after opening, OVME granted its first wish to 18-year-old Kayla from Cumming, whose dream of seeing a Broadway show had been derailed when physicians found a tumor growing between her lungs. Once in remission, she headed for the Big Apple.
OVME, which provides services ranging from facials and fillers to medical-grade solutions that maximize health and wellness, has a three-pronged approach to giving. It donates 1 percent of its net operating income to MAWF on an annual basis. It also collaborates on a variety of fundraising events in and around Georgia, and donates goods and services at MAWF events.