VEHICLE SUBSCRIPTION PROGRAMS LET YOU GET BEHIND THE WHEEL OF A DIFFERENT CAR EACH DAY
STORY: Jessica Dauler
Ask anyone with a smartphone and chances are they subscribe to something: movies, podcasts or food delivery. These days, even luxury cars are available on demand. Auto subscription programs offer a new alternative to leasing or buying a vehicle. For a flat monthly fee, members gain access to a fleet of luxury cars that can be requested directly from a mobile app and delivered to their homes or offices.
Porsche Passport, for example, offers unlimited Porsche vehicles and is currently only available in Atlanta. Pricing starts at $2,000 per month for the Launch tier, which includes S models of the 718 Cayman, 718 Boxster, Macan and Cayenne. The Accelerate program, at $3,000 per month, offers access to the Launch fleet plus the base and S models for the 911 Carrera, 911 Carrera Cabriolet, Panamera, Macan GTS and Cayenne GTS. Both options charge an initial activation fee of $500, but neither require a long-term commitment. Atlanta resident Steve Barnes, who’s used the service since its inception two years ago, says, “It’s too good to be true. I have an entire garage of Porsches at my disposal for one all-inclusive fee. I can drive the perfect Porsche for every occasion.”
Mercedes-Benz, which, like Porsche, is headquartered in Atlanta, offers a similar ond emand service, the Mercedes Benz Collection, for a one-time activation fee of $495. The monthly tier options start at $1,095 for the Signature plan, which includes models such as the C-Class sedans, coupes and convertibles, as well as the GLC 300 SUV and the SLC 300 Roadster. The Reserve plan, at $1,595 a month, offers midsize E-Class sedans, wagons, coupes and convertibles, as well as the GLE 350 SUV. The final tier, the Premier program, is $2,995 per month and includes Mercedes’ flagship SL Roadster, S-Class sedan and G-Class 550 SUV. Both programs include unlimited car swaps, mileage, insurance, maintenance, cleaning and delivery fees. A vehicle to fit your every mood and need? Now that’s something worth braving Atlanta traffic for.
Simply Approved feature writer at Simply Buckhead. Founder of lifestyle savings and deal blog JESSICASHOPS.com.