Atlanta Hawks’ Thabo Sefolosha and wife, Bertille, partner on the Buckhead opening of Attom Concept Store.
Buckhead men are about to get a little more stylish, thanks to the opening of Attom Concept Store, a men’s boutique debuting this summer at The Shops Buckhead Atlanta. Founder and Swiss native Zola Dias, who already has three Attom locations in Switzerland, always dreamed of opening a store in America. Little did he know that a trip to a Buckhead mall would create that opportunity.
While shopping at Lenox Square, Dias met Thabo Sefolosha, also a Swiss native, and his wife, Bertille, who now make up the other half of Attom Concept Store. The name Sefolosha probably rings a bell, especially if you’re a sports fan. He has been a key player on the Atlanta Hawks basketball team for the past two seasons. And if you’ve seen him off the court, you know he’s got style. “There are not a lot of Swiss people in Atlanta, and the friendship and connection was easy and natural,” says Bertille, who isn’t new to the fashion industry either. She grew up working as a model in France and later in America, and served on the committee for Oklahoma Fashion Week when Thabo played for the Oklahoma City Thunder.
As the friendship grew between the Sefoloshas and Dias, they decided to work together to open an Attom Concept Store in the U.S. It’s been in the works since the summer of 2015, with the trio attending fashion weeks in Paris, Milan and New York and spending countless hours at designers’ showrooms picking out the perfect pieces.
Having the right merchandise in the store is something they value greatly. Brands include high-end designers such as A.P.C, Balmain, Balenciaga, Kenzo, Rick Owens, Damir Doma, Maison Margiela, Off-White, Versace, Giuseppe Zanotti, Yeezy, Acne Studios, Raf Simons and Y-3, to name a few. “We are dressing men that like to dress well. We are more edgy than classic, but we have a piece for every occasion,” Bertille says of the store’s style. Attom Concept Store is scheduled to open in July. Here’s a sampling of the looks you might find when you stop by.
Attom Concept Store
3035 Peachtree Road, A160
Atlanta 30305
STORY: Abbie Koopote
PHOTOS: Sara Hanna
PHOTO ASSISTANT: Joshua Gwyn
MODELS: Thabo Sefolosha, Shane Smith
HAIR/MAKEUP: Kelli Jones, Green Room Agency
STYLISTS: Zola Dias, Bertille Sefolosha
PRODUCER: Abbie Koopote
Shot onsite at The Shops Buckhead Atlanta and Gypsy Kitchen.
