The word “transformation” can feel overwhelming.
Case in point: I’m a big fan of goal-setting, but I’ve never been one for making New Year’s resolutions. They feel like a set-up for failure— and who needs an extra reason to feel bad about oneself? Every January, I begin bracing for the onslaught of “New Year, New You” emails that will inevitably flood my inbox and social media feeds. I have a suspicion I’m not alone.
With that in mind, I think you’ll love this issue’s makeover-themed cover story. Rather than overhaul someone’s entire life or set unrealistic standards, we follow five locals who needed a reset in one area of their lives: fitness, hair and makeup, skincare, wardrobe or nutrition. The stories you’ll find here are encouraging and hopeful, and they include expert, practical tips anyone can use.
You’ll find the rest of this issue peppered with ideas and resources to optimize various areas of life in 2021. Managing Editor Karina Antenucci explores how to keep your back and neck healthy by upgrading where you work and sleep at home; I explore how to update your eyewear with expert insights from a pro at Warby Parker, and beverage writer Angela Hansberger shares an easy DIY cocktail recipe with ways to customize it to your preferences.
Wishing you a most happy and fulfilling New Year!
Jennifer Bradley Franklin
Senior Contributing Editor
Publisher & Founder
Joanne Hayes is a 24-year veteran of the publishing industry, having worked for 12 years as an Account Executive for an award-winning Journal Register Company newspaper group, Southern Rhode Island Newspapers, and 3 years as the Marketing Director of SO Rhode Island, a publication of the award-winning magazine company Providence Media, prior to her move to Atlanta in 2009.
Simply Buckhead Magazine was conceived by her company, ValueStream Media Group, and began publication in 2010, with Joanne at the helm as Publisher and Founder. The publication quickly became the “must-read” publication for people who live, work, shop, dine, entertain, travel, have families, homes, and pets and participate in philanthropic efforts, and has literally been read online all over the world. Atlanta Pet Life, Atlanta’s premier quarterly pet lifestyle magazine, was acquired in 2018 to add to their portfolio. Joanne is proud to have two regional Atlanta publications serving the most dynamic in-town market.
ValueStream Media Group is a media partner and sponsor to CURE Childhood Cancer, No Kid Hungry, Bert’s Big Adventure, Atlanta Community Food Bank, Meals on Wheels, The Nsoro Foundation and Joanne serves as a Board Member for the Doggies on the Catwalk Foundation.