WEEZIE ATLANTA STARTS TOWEL RECYCLING PROGRAM!
There’s a new way to give back in Buckhead. Luxury and locally owned towel brand Weezie launched a towel recycling program earlier this year. The idea is simple: Bring your gently used towels in good condition to the flagship store on Andrews Drive, and in return, you’ll get $20 off your next in-store purchase. Once the towels are received, they are then donated to Helping Mamas, a Norcross-based nonprofit providing essential baby supplies to families in need.
Liz Eichholz, co-founder and creative director of Weezie, says the partnership was a no-brainer. “It’s a small action with a big impact not only for the environment but also in lending a hand to those in need.”
The idea sprouted from a desire to make the brand’s store both a retail space and a community hub. “It allows us to lock arms with our customers and give back to something bigger than us,” says Ellen Carter Milam, senior manager of customer experience and retail at Weezie.
The program is ongoing. Customers can donate any gently used towel brands, not just those originating from Weezie, once every 30 days. Washcloths are not accepted.
WEEZIE
404.941.7514
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@weezietowels
