A few fortunate Atlantans were part of an exclusive group of guests invited to take a first look at the latest addition to the luxury offerings at Motorcars of Atlanta on Roswell Road.
On April 17, the high-end dealership, in conjunction with media partner Simply Buckhead, hosted two previews of the Swedish built Koenigsegg Gemera and Jesko Absolut vehicles, priced from about $2 million each.
The Koenigsegg Reveal Party unveiled the brand to the Atlanta market first at a private gathering for 25 at the Buckhead estate of a Motorcars client. Gotta Have It Catering set up a food truck of tasty tidbits for participants to nibble while learning the details of the finely engineered cars. Later at an evening reception, 50 VIP guests, deposit holders, clients and prospects were given walk-arounds of the cars by Motorcars managers and had the opportunity to sit in and take photos with the Gemera model. Guests also enjoyed a variety of hors d’oeuvres from Bold Catering & Design and beverages sponsored by Rémy Martin USA. Roche Bobois provided seating options.
Photos: Chris Rothman, Lionel Hamilton
Contributing Writer, Simply Buckhead; journalist and graphic designer