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Breast Cancer Awareness Month is an apt time to tout the good works being done by Jeffrey Fashion Cares, an annual fundraiser that over the course of its 26-year history has raised more than $12 million for Susan G. Komen Greater Atlanta and other causes.

At this year’s event, several hundred guests gathered at Phipps Plaza to join Jeffrey Fashion Cares founder Jeffrey Kalinsky and event chairs Lila Hertz, Jeffrey McQuithy and Louise Sams for a cocktail reception and silent auction, followed by a live auction with spirited bidding on items such as an Irene Neuwirth pendant, an all-inclusive South African safari at the Thulani Game Lodge and a deluxe package to the US Open tennis tournament in New York City. The main event saw models strutting the runway in the latest looks from designers including Celine, Balenciaga, Christian Dior and Givenchy. As usual, Jeffrey Fashion Cares was the perfect way to kick off the local fall social season.

Photos: Simon Salt

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