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LIVING IT UP IN A VIRTUAL WORLD

LIVING IT UP IN A VIRTUAL WORLD

SimplyBuckhead

Lego fans dreaming of morphing into the world of The Lego Movie can come close at Legoland Discovery Center Atlanta’s newest attraction.

BY: Karon Warren

Launched a few months ago, The Great Lego Race VR Experience brings together kids and parents in a virtual world where they compete against Lego Mini figures in brick-built vehicles. The 360-degree-video experience features such scenes as a rocky mountain, a rolling river and hot lava. “This new experience puts guests right into the action with twists and turns,” says Penda Meftah, general manager of the Phipps Plaza attraction. “Our new VR adventure engages all senses during a four-minute ride and includes guests’ favorite Lego characters.”

Visitors climb into virtual pods, which fit two people each, and don VR headsets to participate in the race. “Virtual reality experiences are all the rage right now,” says Meftah, “and The Great Lego Race VR Experience offers a kid-friendly version of the trend. It immerses parents and children inside the action-packed, brick-filled world of Lego.”

Designed for ages 6 and up, The Great Lego Race VR Experience costs $5 per person in addition to regular admission, which starts at $17.95 online and $27.95 at the door.

LEGOLAND DISCOVERY CENTER ATLANTA

3500 Peachtree Rd. N.E.
Atlanta 30326
404.848.9252
atlanta.legolanddiscoverycenter.com

 

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