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COVER STORY | Bold Women of Buckhead: Susan Nethero

COVER STORY | Bold Women of Buckhead: Susan Nethero

Susan Blue Dress 2012By Karina Timmel
Job: Founder of Intimacy
Born in: Chicago, Illinois
Lives in: Brookhaven
Ladies across the nation have Susan Nethero to thank for her “support.” The founder of Intimacy, which now, after 21 years, has 18 stores coast-to-coast, began a bra revolution that changed women’s bra comfort and style forever. Oprah Winfrey herself was a believer who helped rocket Nethero’s business—over the years, she was invited on The Oprah Winfrey Show five times!
“I firmly believe that entrepreneurship is the future of the U.S. economy, bringing new and innovative products to the market to fulfill consumer needs,” says the mover and shaker, who spent the first half of her professional life in the corporate world, learning valuable lessons from world-class companies like Xerox, Time Inc. and Marketing Corporation of America.
After selling Intimacy last year, Nethero now serves on several boards that fund startup companies for female entrepreneurs and is actively involved in mentoring young women with empowerment speeches and dedicated programs.
Apparently the apple doesn’t fall very far from the tree, either, as her eldest daughter, Emily Nethero Golub of Brookhaven, is an entrepreneur and founder of Garnish & Gather, ready-to-cook organic meals delivered to your door. And her youngest, Julia Cass Nethero, is working at an NGO focused on women’s rights in China. Nice work, Mom!
Her Biggest Life Lesson
“Don’t ever give up—if you have a dream and a plan to achieve it, you can and will become the person you want to be and be able to create an amazing life.”

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