Baker and entrepreneur Deirdra Lambright rises to new goals.
Deirdra Lambright and her mother always loved being together in the kitchen, but one day Lambright realized baking appealed to her more than cooking. It requires precision, and she was up to the challenge. She once attempted a cake five times to get it right. Soon, baked goods became her calling card; she brought treats to middle and high schools in her home state of Wisconsin and volunteered to bake for events.
In 2022, Lambright moved to Atlanta—first to Midtown and eventually Sandy Springs—and her hard work and creativity paid off. She was contacted to appear on Fox’s reality competition series, “Next Level Baker,” in December 2025. Though she didn’t win, she stood out as a self-taught baker and, at 25, one of the youngest contestants. Now, Lambright continues to challenge herself as both a baker and entrepreneur.
She spoke to Simply Buckhead about her plans, TV debut and favorite dessert.
How does selling food content work?
Bloggers and influencers post pictures and videos of food, but many don’t create it all themselves. The recipe testing, photography composition and sometimes even social media videography is outsourced to behind-the-scenes content creators like me to save them time and help fill their blogs with recipes that are seamless in style and aesthetic. Sometimes I am creating up to six recipes a week, getting inspiration from sites like Pinterest, putting spins on classic cookies or creating themed recipes to have an endless supply of ideas.
How has your career evolved since moving to Atlanta?
I sell food content through my business, Sweets4Dayz, and that happened through networking in Atlanta. A woman named Kimberly Houston transitioned to food photography after a medical accident left her having to pivot from baking. She learned about selling content to bloggers then created a course, which I took. At first I was thinking, I’m low on funds; should I invest in something new and hope it works out? It was a leap of faith, but I trusted myself. Now I’m having a better time financially. And I can give away treats for free, which I still make for photos and videos.
How did the opportunity to be on “Next Level Baker” land?
It’s crazy because they found me! They sent me an email about the show; I’d never heard of it. The experience re-inspired me a lot in my own career. There were certain things I’d never baked, such as a three-tiered cake and cream puffs, because I thought I didn’t like them or didn’t want to, but meeting the other bakers made me reconsider. I wanted to push myself to bigger projects.
What are your goals for your brand?
My goal is to keep doing food photography and videography for other brands through Sweets4Dayz, but I want to focus more on my personal YouTube channel, Cozy Baking with Deirdra. In the future, I’d like to create books of recipes. I’m also doing pop-up bake sales.
What’s your personal favorite baked good?
Carrot cake, which I baked for “Next Level Baker,” and Gordon Ramsay loved it!
deirdramonet.com
@deirdra.sweets4dayz
STORY: Denise K. James
