Estate sale whiz Elizabeth White Cook shares her tips!
Buckhead resident Elizabeth White Cook has had a series of successful companies. Domino Media Group was her nationally recognized public relations and brand strategy firm that called Jamestown, The St. Regis Atlanta and Weezie clients. Elizabeth Heard, a hair accessories line, saw her as a 2017 Forbes 30 Under 30 finalist. After stepping away from the brands to concentrate on her family, Cook leaned into her true passion: finding and sharing bargains. She’s taken her whip-smart marketing skills and applied them to her own brand where she regularly shares little-known design and shopping advice on her Substack and Instagram. “I have always enjoyed connecting behind the scenes, particularly with female entrepreneurs. Now, I’m just doing it publicly,” she says. Here, Cook shares her tips for secondhand shopping.
Are estate sales and thrifting coming back?
I think the pandemic played a big role as people started to rethink consumption and to value sustainability. Shopping secondhand is not only more eco-friendly; it allows you to discover unique, one-of-a-kind items that have character and history.
What tips do you have for finding gems in Atlanta?
Estate sales are the best way to find high-quality, unique home furnishings at great prices. Download the EstateSales.net app to browse locally. Thrift stores and shops like Goodwill and Habitat for Humanity’s ReStore have great options, as does Facebook Marketplace. And of course, follow me on Instagram and Substack for the inside scoop. I post the best deals and give sneak peeks into upcoming sales.
What should someone look for?
Always look for mirrors and artwork because they can transform a room and vintage textiles like linens, blankets and throws. Wool and cotton pieces from classic brands are durable and add rich texture and color. Also look for old books and decorative objects like antique clocks, brass candlesticks and small sculptures. These small touches can elevate your space.
How can you make this kind of shopping logistically smooth?
Bring a tape measure with you. Have an empty trunk to leave space for unexpected finds. Establish a list of reliable people who can help with delivery or heavy lifting. You can get referrals from friends or local businesses you trust. Locally, I recommend Charles Easley with Easley Moving & Cleaning Services.
How do you know so much about design?
I grew up immersed in it, and it’s been a combo of hands-on learning and fueling this passion. My mother would take my sisters and me to consignment stores in her hometown of Louisville, Kentucky, and my grandmother would take me to ADAC. I’ve honed my eye for design by spending countless hours browsing auctions, estate sales and more. I’ve also worked in the design industry on the marketing side, and my sister is a talented designer at Phoebe Howard.
What makes a home feel curated to you?
One that reflects the unique personality, tastes and experiences of the people who live in it. It feels balanced, thoughtful and layered with objects that tell a story. It’s not about following trends or filling a space with mass-produced items. It’s about choosing pieces with intention.
substack.com/@elizabethwcook
@elizabeth.w.cook
