A Sandy Springs couple debuts decor line Cuvée Home.
Interior designer Bailey Ward always joked with her husband, William, that she was going to start a business to satisfy clients who wanted the look of expensive lighting without the eye-popping price tags. “Every time I’d work on a project for a client, they’d get to the lamp line item and say, ‘Can you do it for less?’” she says.
The two decided to make the idea a reality in January 2024 when a silhouette of a lamp Bailey loved to use in projects was discontinued. “We thought about other things I was always looking for that we could bring directly to homeowners, too,” she says. Cuvée Home debuted in 2025. The French name refers to the wine making process where carefully selected grapes are blended together for balance and refinement. Here, they share their story.
What kinds of items do you sell?
BW: We have lamp bases, shades, trays, intaglios and cocktail napkins that are designed and produced in-house by Cuvée Home. We also have additional home decor, lamp bases, pottery pieces, vases and picture frames from other makers. We’ve curated things I find myself looking for all the time. I wanted to create a one-stop shop.
How is the creative process different from interior design?
BW: It has been a lot more work than I thought it would be, but it’s been fun. I’m still learning a lot about retail and e-commerce because the eye of the consumer is different from the eye of a designer. We target design-minded consumers and want to help them home in on their design. I had a panel of friends who are not designers whom I’d ask, “Is this too designer? Would you buy this?” It’s been interesting to strike a balance of creating things people would like but that still are elevated and unique.
How has it been working together as a married couple?
WW: It’s been good. We play on each other’s strengths. Bailey is business-minded, but her obvious strength is design. My background is in software, so I’ve got an eye for the e-commerce side of things and making sure our website is running, engaging with suppliers and doing due diligence. It’s been a lot of work over the last year, and we both still have our day jobs in consulting and interior design. We work on this after our kids go to bed at night, or it’s interspersed throughout our days. It’s worth it. We are now a one-stop shop for everything a customer might need, and it’s seamless and easy. You can trust that, when you come to our site, everything is going to be intentional.
Speaking of intentional, can you talk about your partnership with Pottery & Clay?
BW: Potter & Clay is a Haiti-based organization started by two college friends of mine from Mississippi State University. They help women with maternal care. Our oldest daughter was born eight weeks premature, and we were so loved on by our community that we wanted to do the same for women in Haiti. Each Mother’s Day, we will find a partner and have an annual vase for sale with proceeds that go to them. This year, we sold out quickly, so next year we’ll likely take pre-orders.
CUVÉE HOME
shopcuveehome.com
@cuveehome
PHOTO: Erik Meadows
