SJ Bailey Co. dazzles with elegant accessories.
Sara Jane Bailey loved sketching and creating as a child, eventually turning to jewelry making in high school. “I loved making something I could actually wear,” she says. She made pieces for her friends and family, but the UGA graduate’s jewelry took a backseat when she entered the Terry College of Business in 2016.
After graduating in 2019, she took a job in software marketing. “I missed having creativity,” she says. She began tinkering around with designs for herself, started her business in a formal way in 2019 and quit her day job in 2024. Now her Buckhead-based company, SJ Bailey Co., has over 40 stockists nationwide, including The Fête, Anne Barge and Bella Bridesmaids. Here, she shares a glimpse into her line.
How do you describe your jewelry?
Our pieces are fun and have a twist. They’re great for elevated, everyday looks as well as milestone moments. Florals are a major influence. I’m drawn to the softness and beauty of flowers and the effortless elegance they exude. I also find inspiration in the curves and symmetry of French architecture. Our pieces capture a sense of timelessness and femininity with just the right touch of whimsy.
We mostly focus on earrings because they are versatile. Earrings can easily change the look of what someone is wearing. It’s what I find I’m personally drawn to time and time again.
Bridal has become a big part of your business. How did that happen?
We work with a lot of mother of pearl, so it’s been a naturally good fit for brides and bridesmaids. I love its iridescent sheen, and I think it enhances the aesthetics of the earrings and perfectly complements the light blue aquamarine, light pink rose quartz and brass findings we use in our designs. It’s very lightweight.
We’ve worked with bridesmaids in over 700 weddings in the past five years. I love being part of such an important milestone in people’s lives. Now these brides, mothers of the brides and mothers of the groom are coming back asking for custom designs for baby showers or baptisms and all the special moments that come after that.
You’re focused on giving back this year. How is that coming to fruition?
We’ve always been focused on it, but this year, we’re doing more with charities that highlight different causes around Atlanta. For example, we have a cool collaboration with Chastain Horse Park where 100% of the sales from a style of earring will go towards them. We dropped it in February and had a successful event in April.
You have a second Instagram account, @sjbaileycurated, that boasts almost as many followers as your main one. Why are there two accounts?
After my husband and I bought our first home in Buckhead, I began showing more behind-the-scenes work we were doing on our house, like wallpaper and tile stuff. It didn’t feel congruent with the brand as it was growing and getting bigger in the bridal space. Because of my brand marketing background, it was driving me nuts! I started a second, more curated account where I share estate sales tips and Facebook Marketplace finds, day-in-the-life videos and hosting tips. It works because I’m able to show how SJ Bailey Co. is elevating everyday style.
SJ BAILEY CO.
sjbaileyco.com
@sjbaileyco
@sjbaileycurated
