{"id":8549,"date":"2016-04-28T11:00:58","date_gmt":"2016-04-28T15:00:58","guid":{"rendered":"http:\/\/simplybuckhead.com\/?p=8549"},"modified":"2016-04-27T12:21:04","modified_gmt":"2016-04-27T16:21:04","slug":"the-roladers","status":"publish","type":"post","link":"https:\/\/simplybuckhead.com\/the-roladers\/","title":{"rendered":"THE ROLADERS"},"content":{"rendered":"

Clay Rolader\u2019s family name is one of the most recognizable and historic in Buckhead, thanks to his ancestors whose entrepreneurial spirit gave birth to some of the town\u2019s earliest businesses.<\/p>\n

\"Karen<\/a>
Karen and Clay Rolader (second and third from left) with some of the extended Rolader family including cousins Sally Rolader, Melanie Rolader Kleekamp and Don Rolader plus Clay’s siblings Ric, Ellen and Bob.<\/figcaption><\/figure>\n

The Roladers\u2019 roots in Buckhead were planted when a young William Joseph Rolader, Clay\u2019s great great grandfather, emigrated from Germany in the late 1820s. William Joseph, who became what Clay describes as an \u201citinerant preacher,\u201d eventually made his way to Fulton County and established a residence with his wife and children near Howell Mill and Paces Ferry roads in 1849.<\/p>\n

Thirty years later, his son, William Washington Rolader, purchased 50 acres of land from the Clark Howell estate at the intersection of Moores Mill Road and Northside Drive\u2014a parcel called Red Ridge because of the tint given to the land by red clay. William Washington later moved onto the site a modest, one-room log cabin he purchased elsewhere. \u201cThe family lived there for 60 years, and three generations were raised in that cabin,\u201d says Clay of the structure, which the Roladers expanded over the years to accommodate their growing family.<\/p>\n

The Rolader family\u2019s first foray into entrepreneurship came when William Washington married Arrie Cofield, a member of a prominent Georgia pottery family. William Washington set up a pottery enterprise of his own on his Red Ridge land, creating earthenware that was often purchased by local residents and businesses. Additionally, \u201cThey made whiskey jugs for Rose Distillery,\u201d says Clay, adding that he remembers watching future generations of Roladers fire pottery in its kiln as a small boy.<\/p>\n

Pottery wasn\u2019t the Roladers\u2019 only endeavor. The industrious family also ran a service station on Northside Drive, \u201cwhere I can remember buying hamburgers and hot dogs as a kid,\u201d Clay says. The family is, however, arguably best known for its Rolader Spring Water Company, founded in the 1920s by three of William Washington and Arrie Cofield\u2019s sons, Ivon, Homer and Clark, on land that Clark owned near what today is Beachwood and Randall Mill roads. The outfit drew and bottled water sourced from a spring on the property, then delivered the water to downtown Atlanta businesses \u201con this incredibly rickety old truck,\u201d Clay says.<\/p>\n

The pottery, the spring water business and even the Rolader cabin remained in the family for decades. The cabin was disassembled in 1991 and reassembled at the Atlanta History Center where it was on display from 2001 to 2014, long before a more modern way of life took newer generations of Roladers in different directions.<\/p>\n

\u201cMy dad and uncle were the first to go to college,\u201d says Clay, who is president of principal investment firm Fuqua Capital. \u201cMy dad (Ivon C. Rolader Jr.) became the second or third orthodontist in Atlanta.\u201d<\/p>\n

Clay\u2019s memory is filled with the simple pleasures of a childhood spent in the comfort of a small community. \u201cI miss the simplicity of it. Buckhead was just a little bitty town,\u201d says the father of four. \u201cIt was nothing much compared to the wealth and grandeur and fancy stores we see today.\u201d But Buckhead\u2019s growth and glamour have given way to a fulfilling lifestyle that Clay, a jazz musician, and his wife, Karen, fully embrace. \u201cThe number one change for me is entertainment,\u201d Clay says of Buckhead\u2019s development. \u201cI just love that, on any given night, there\u2019s something great to go see in Atlanta, and you can actually get a ticket.\u201d<\/p>\n

As for Buckhead\u2019s future, Clay hopes to see a solution to its traffic conundrum. \u201cBuckhead would go back to being wonderful if we had some sort of transit that allowed us to not have all these cars on the road. Somebody will figure that out, because we\u2019re not going to be able to move shortly. That would be my main wish for Atlanta going forward.\u201d<\/p>\n

If future generations of Roladers stay true to their entrepreneurial, industrious roots, that change might not be far away.<\/p>\n

STORY: Lindsay Lambert Day
\nPHOTO: Scott Reeves<\/p>\n","protected":false},"excerpt":{"rendered":"

Clay Rolader\u2019s family name is one of the most recognizable and historic in Buckhead, thanks to his ancestors whose entrepreneurial spirit gave birth to some of the town\u2019s earliest businesses. The Roladers\u2019 roots in Buckhead were planted when a young William Joseph Rolader, Clay\u2019s great great grandfather, emigrated from Germany in the late 1820s. William…<\/p>\n","protected":false},"author":7,"featured_media":8550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,5240],"tags":[5258,743,5266,5256,5254,5263,5265,5264,5260,5259,5262,5261,5255,5257],"thb-sponsors":[],"yoast_head":"\nTHE ROLADERS – Simply Buckhead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplybuckhead.com\/the-roladers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE ROLADERS – Simply Buckhead\" \/>\n<meta property=\"og:description\" content=\"Clay Rolader\u2019s family name is one of the most recognizable and historic in Buckhead, thanks to his ancestors whose entrepreneurial spirit gave birth to some of the town\u2019s earliest businesses. 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