{"id":8383,"date":"2016-02-25T10:00:36","date_gmt":"2016-02-25T15:00:36","guid":{"rendered":"http:\/\/simplybuckhead.com\/?p=8383"},"modified":"2016-02-25T09:09:05","modified_gmt":"2016-02-25T14:09:05","slug":"incubate-michael-mccluney","status":"publish","type":"post","link":"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/","title":{"rendered":"INCUBATE – Michael McCluney"},"content":{"rendered":"

Imagine a digital time capsule that lets you send and receive texts, photos, videos and emails\u2014in the future. That\u2019s Incubate: The Time Delay Messenger in a nutshell, and it all started when Founder and CEO Michael McCluney\u2019s friend had triplets.<\/p>\n

\"INCUBATE-Michael-McCluney\"<\/p>\n

\u201cHe was losing his mind with 3-month old triplets,\u201d McCluney says. \u201cI kept telling him he should capture some of the crazy moments and share them with his kids in the future when they would appreciate them.\u201d But the struggling parents\u2019 lives were far too crazy to even think about recording the antics of their new babies, let alone breaking the videos out when they were older. So Mc- Cluney decided he would create something that could.<\/p>\n

The free app, which McCluney and his team launched in Atlanta Tech Village in March of last year, is simple to use and allows anyone to schedule messages up to 25 years in advance. Theoretically, grandparents can send their grandchildren messages for special holidays in case they aren\u2019t around. The program works even for those too young to have phones; parents can start an \u201cIncubate Nursery\u201d account for them.<\/p>\n

McCluney says it\u2019s been particularly well received by members of the military. \u201cThey\u2019re able to leave messages for their families before they are deployed,\u201d he says. \u201cThese guys have no idea if they\u2019ll have access to communicative devices on holidays, so the app lets them know their families will get messages on these special days. We love this idea.\u201d<\/p>\n

The only catch is both parties have to download the app. Users always know the total number of messages that are \u201cincubating,\u201d but not who sent them or when they\u2019ll be delivered, McCluney says.<\/p>\n

The app also tested particularly well in the bridal market. \u201cWe did a nationwide survey for the concept, and the wedding industry tested stronger than any other,\u201d McCluney says. \u201cBrides want to be able to continually relive their wedding date.\u201d So the company recently launched a concept tailored just for brides and grooms: IncubateMyWedding.com<\/a>. It allows them to invite guests to download the app, send them messages, and have guests who choose to download the app to send well wishes via text, voice, pictures or videos to the bride and groom at the date of their choosing.<\/p>\n

While McCluney didn\u2019t want to discuss how many subscribers Incubate has so far, he did say the team has been successful in its current round of funding. \u201cWe are in a $500,000 round, and we\u2019ve raised $280,000.\u201d<\/p>\n

And if you\u2019re wondering what would happen to messages sent if Incubate ever dissolves, McCluney says they are working on a system with a third party that stores the messages separately so users will continue to receive them in future no matter what. Pretty cool.<\/p>\n

Visit myincubate.com<\/a><\/p>\n

STORY: Sarah Gleim
\nPHOTOS: Sara Hanna<\/p>\n","protected":false},"excerpt":{"rendered":"

Imagine a digital time capsule that lets you send and receive texts, photos, videos and emails\u2014in the future. That\u2019s Incubate: The Time Delay Messenger in a nutshell, and it all started when Founder and CEO Michael McCluney\u2019s friend had triplets. \u201cHe was losing his mind with 3-month old triplets,\u201d McCluney says. \u201cI kept telling him…<\/p>\n","protected":false},"author":7,"featured_media":8384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,4724],"tags":[4811,4812,4801,4808,4809,4804,4805,4806,4810,4813,4807],"thb-sponsors":[],"yoast_head":"\nINCUBATE - Michael McCluney – Simply Buckhead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INCUBATE - Michael McCluney – Simply Buckhead\" \/>\n<meta property=\"og:description\" content=\"Imagine a digital time capsule that lets you send and receive texts, photos, videos and emails\u2014in the future. That\u2019s Incubate: The Time Delay Messenger in a nutshell, and it all started when Founder and CEO Michael McCluney\u2019s friend had triplets. \u201cHe was losing his mind with 3-month old triplets,\u201d McCluney says. \u201cI kept telling him…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/\" \/>\n<meta property=\"og:site_name\" content=\"Simply Buckhead\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LivingWellATL\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/LivingWellATL\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-25T15:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-25T14:09:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/simplybuckhead.com\/wp-content\/uploads\/2016\/02\/INCUBATE-Michael-McCluney.jpg?fit=604%2C459&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"604\" \/>\n\t<meta property=\"og:image:height\" content=\"459\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/SimplyBuckhead\" \/>\n<meta name=\"twitter:site\" content=\"@SimplyBuckhead\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SimplyBuckhead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/simplybuckhead.com\/#organization\",\"name\":\"Simply Buckhead Magazine\",\"url\":\"https:\/\/simplybuckhead.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/LivingWellATL\",\"https:\/\/www.instagram.com\/simplybuckhead\/\",\"https:\/\/twitter.com\/SimplyBuckhead\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/simplybuckhead.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i0.wp.com\/simplybuckhead.com\/wp-content\/uploads\/2019\/12\/Simply-Buckhead-Logo-22.png?fit=1290%2C650&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/simplybuckhead.com\/wp-content\/uploads\/2019\/12\/Simply-Buckhead-Logo-22.png?fit=1290%2C650&ssl=1\",\"width\":1290,\"height\":650,\"caption\":\"Simply Buckhead Magazine\"},\"image\":{\"@id\":\"https:\/\/simplybuckhead.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/simplybuckhead.com\/#website\",\"url\":\"https:\/\/simplybuckhead.com\/\",\"name\":\"Simply Buckhead\",\"description\":\"Your Guide to Living Well in Atlanta\",\"publisher\":{\"@id\":\"https:\/\/simplybuckhead.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/simplybuckhead.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i0.wp.com\/simplybuckhead.com\/wp-content\/uploads\/2016\/02\/INCUBATE-Michael-McCluney.jpg?fit=604%2C459&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/simplybuckhead.com\/wp-content\/uploads\/2016\/02\/INCUBATE-Michael-McCluney.jpg?fit=604%2C459&ssl=1\",\"width\":604,\"height\":459},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#webpage\",\"url\":\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/\",\"name\":\"INCUBATE - Michael McCluney – Simply Buckhead\",\"isPartOf\":{\"@id\":\"https:\/\/simplybuckhead.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#primaryimage\"},\"datePublished\":\"2016-02-25T15:00:36+00:00\",\"dateModified\":\"2016-02-25T14:09:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/simplybuckhead.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INCUBATE – Michael McCluney\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#webpage\"},\"author\":{\"@id\":\"https:\/\/simplybuckhead.com\/#\/schema\/person\/0649aa27e720717d71b7a8469d252b9e\"},\"headline\":\"INCUBATE – Michael McCluney\",\"datePublished\":\"2016-02-25T15:00:36+00:00\",\"dateModified\":\"2016-02-25T14:09:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#webpage\"},\"wordCount\":480,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/simplybuckhead.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/simplybuckhead.com\/wp-content\/uploads\/2016\/02\/INCUBATE-Michael-McCluney.jpg?fit=604%2C459&ssl=1\",\"keywords\":[\"\u201cIncubate Nursery\u201d account\",\"Atlanta Area Tech Startups\",\"Atlanta Tech Village\",\"digital time capsule\",\"free app\",\"INCUBATE - Michael McCluney\",\"IncubateMyWedding.com\",\"myincubate.com\",\"schedule messages up to 25 years in advance\",\"send text and emails to a future date\",\"Time Delay Messenger\"],\"articleSection\":[\"Cover Story\",\"SILICON VALLEY OF THE SOUTH\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/simplybuckhead.com\/#\/schema\/person\/0649aa27e720717d71b7a8469d252b9e\",\"name\":\"SimplyBuckhead\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/simplybuckhead.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/simplybuckhead.com\/wp-content\/uploads\/2020\/02\/SimplyBuckhead-Logo-round-96x96.jpg\",\"contentUrl\":\"https:\/\/simplybuckhead.com\/wp-content\/uploads\/2020\/02\/SimplyBuckhead-Logo-round-96x96.jpg\",\"caption\":\"SimplyBuckhead\"},\"description\":\"Simply Buckhead is an upscale lifestyle magazine focused on the best and brightest individuals, businesses and events in Buckhead, Brookhaven, Sandy Springs, Dunwoody and Chamblee. With a commitment to journalistic excellence, the magazine serves as the authority on who to know, what to do and where to go in the community, and its surroundings.\",\"sameAs\":[\"https:\/\/simplybuckhead.com\",\"https:\/\/www.facebook.com\/LivingWellATL\",\"https:\/\/www.instagram.com\/simplybuckhead\/\",\"https:\/\/www.linkedin.com\/company\/simply-buckhead-magazine\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/SimplyBuckhead\",\"https:\/\/www.youtube.com\/channel\/UCo14Pmb1frT2_8NYztezuLw\"],\"url\":\"https:\/\/simplybuckhead.com\/author\/simplybuckhead\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INCUBATE - Michael McCluney – Simply Buckhead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/","og_locale":"en_US","og_type":"article","og_title":"INCUBATE - Michael McCluney – Simply Buckhead","og_description":"Imagine a digital time capsule that lets you send and receive texts, photos, videos and emails\u2014in the future. That\u2019s Incubate: The Time Delay Messenger in a nutshell, and it all started when Founder and CEO Michael McCluney\u2019s friend had triplets. \u201cHe was losing his mind with 3-month old triplets,\u201d McCluney says. \u201cI kept telling him…","og_url":"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/","og_site_name":"Simply Buckhead","article_publisher":"https:\/\/www.facebook.com\/LivingWellATL","article_author":"https:\/\/www.facebook.com\/LivingWellATL","article_published_time":"2016-02-25T15:00:36+00:00","article_modified_time":"2016-02-25T14:09:05+00:00","og_image":[{"width":604,"height":459,"url":"https:\/\/i2.wp.com\/simplybuckhead.com\/wp-content\/uploads\/2016\/02\/INCUBATE-Michael-McCluney.jpg?fit=604%2C459&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary","twitter_creator":"@https:\/\/twitter.com\/SimplyBuckhead","twitter_site":"@SimplyBuckhead","twitter_misc":{"Written by":"SimplyBuckhead","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/simplybuckhead.com\/#organization","name":"Simply Buckhead Magazine","url":"https:\/\/simplybuckhead.com\/","sameAs":["https:\/\/www.facebook.com\/LivingWellATL","https:\/\/www.instagram.com\/simplybuckhead\/","https:\/\/twitter.com\/SimplyBuckhead"],"logo":{"@type":"ImageObject","@id":"https:\/\/simplybuckhead.com\/#logo","inLanguage":"en-US","url":"https:\/\/i0.wp.com\/simplybuckhead.com\/wp-content\/uploads\/2019\/12\/Simply-Buckhead-Logo-22.png?fit=1290%2C650&ssl=1","contentUrl":"https:\/\/i0.wp.com\/simplybuckhead.com\/wp-content\/uploads\/2019\/12\/Simply-Buckhead-Logo-22.png?fit=1290%2C650&ssl=1","width":1290,"height":650,"caption":"Simply Buckhead Magazine"},"image":{"@id":"https:\/\/simplybuckhead.com\/#logo"}},{"@type":"WebSite","@id":"https:\/\/simplybuckhead.com\/#website","url":"https:\/\/simplybuckhead.com\/","name":"Simply Buckhead","description":"Your Guide to Living Well in Atlanta","publisher":{"@id":"https:\/\/simplybuckhead.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/simplybuckhead.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#primaryimage","inLanguage":"en-US","url":"https:\/\/i0.wp.com\/simplybuckhead.com\/wp-content\/uploads\/2016\/02\/INCUBATE-Michael-McCluney.jpg?fit=604%2C459&ssl=1","contentUrl":"https:\/\/i0.wp.com\/simplybuckhead.com\/wp-content\/uploads\/2016\/02\/INCUBATE-Michael-McCluney.jpg?fit=604%2C459&ssl=1","width":604,"height":459},{"@type":"WebPage","@id":"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#webpage","url":"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/","name":"INCUBATE - Michael McCluney – Simply Buckhead","isPartOf":{"@id":"https:\/\/simplybuckhead.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#primaryimage"},"datePublished":"2016-02-25T15:00:36+00:00","dateModified":"2016-02-25T14:09:05+00:00","breadcrumb":{"@id":"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/simplybuckhead.com\/"},{"@type":"ListItem","position":2,"name":"INCUBATE – Michael McCluney"}]},{"@type":"Article","@id":"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#article","isPartOf":{"@id":"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#webpage"},"author":{"@id":"https:\/\/simplybuckhead.com\/#\/schema\/person\/0649aa27e720717d71b7a8469d252b9e"},"headline":"INCUBATE – Michael McCluney","datePublished":"2016-02-25T15:00:36+00:00","dateModified":"2016-02-25T14:09:05+00:00","mainEntityOfPage":{"@id":"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#webpage"},"wordCount":480,"commentCount":0,"publisher":{"@id":"https:\/\/simplybuckhead.com\/#organization"},"image":{"@id":"https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/simplybuckhead.com\/wp-content\/uploads\/2016\/02\/INCUBATE-Michael-McCluney.jpg?fit=604%2C459&ssl=1","keywords":["\u201cIncubate Nursery\u201d account","Atlanta Area Tech Startups","Atlanta Tech Village","digital time capsule","free app","INCUBATE - Michael McCluney","IncubateMyWedding.com","myincubate.com","schedule messages up to 25 years in advance","send text and emails to a future date","Time Delay Messenger"],"articleSection":["Cover Story","SILICON VALLEY OF THE SOUTH"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/simplybuckhead.com\/incubate-michael-mccluney\/#respond"]}]},{"@type":"Person","@id":"https:\/\/simplybuckhead.com\/#\/schema\/person\/0649aa27e720717d71b7a8469d252b9e","name":"SimplyBuckhead","image":{"@type":"ImageObject","@id":"https:\/\/simplybuckhead.com\/#personlogo","inLanguage":"en-US","url":"https:\/\/simplybuckhead.com\/wp-content\/uploads\/2020\/02\/SimplyBuckhead-Logo-round-96x96.jpg","contentUrl":"https:\/\/simplybuckhead.com\/wp-content\/uploads\/2020\/02\/SimplyBuckhead-Logo-round-96x96.jpg","caption":"SimplyBuckhead"},"description":"Simply Buckhead is an upscale lifestyle magazine focused on the best and brightest individuals, businesses and events in Buckhead, Brookhaven, Sandy Springs, Dunwoody and Chamblee. With a commitment to journalistic excellence, the magazine serves as the authority on who to know, what to do and where to go in the community, and its surroundings.","sameAs":["https:\/\/simplybuckhead.com","https:\/\/www.facebook.com\/LivingWellATL","https:\/\/www.instagram.com\/simplybuckhead\/","https:\/\/www.linkedin.com\/company\/simply-buckhead-magazine\/","https:\/\/twitter.com\/https:\/\/twitter.com\/SimplyBuckhead","https:\/\/www.youtube.com\/channel\/UCo14Pmb1frT2_8NYztezuLw"],"url":"https:\/\/simplybuckhead.com\/author\/simplybuckhead\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/simplybuckhead.com\/wp-content\/uploads\/2016\/02\/INCUBATE-Michael-McCluney.jpg?fit=604%2C459&ssl=1","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p59OHf-2bd","_links":{"self":[{"href":"https:\/\/simplybuckhead.com\/wp-json\/wp\/v2\/posts\/8383"}],"collection":[{"href":"https:\/\/simplybuckhead.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simplybuckhead.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simplybuckhead.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/simplybuckhead.com\/wp-json\/wp\/v2\/comments?post=8383"}],"version-history":[{"count":0,"href":"https:\/\/simplybuckhead.com\/wp-json\/wp\/v2\/posts\/8383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/simplybuckhead.com\/wp-json\/wp\/v2\/media\/8384"}],"wp:attachment":[{"href":"https:\/\/simplybuckhead.com\/wp-json\/wp\/v2\/media?parent=8383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simplybuckhead.com\/wp-json\/wp\/v2\/categories?post=8383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simplybuckhead.com\/wp-json\/wp\/v2\/tags?post=8383"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/simplybuckhead.com\/wp-json\/wp\/v2\/thb-sponsors?post=8383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}