{"id":8377,"date":"2016-02-25T10:00:47","date_gmt":"2016-02-25T15:00:47","guid":{"rendered":"http:\/\/simplybuckhead.com\/?p=8377"},"modified":"2016-03-03T10:13:15","modified_gmt":"2016-03-03T15:13:15","slug":"fittery-catherine-iger-and-greg-vilines","status":"publish","type":"post","link":"https:\/\/simplybuckhead.com\/fittery-catherine-iger-and-greg-vilines\/","title":{"rendered":"FITTERY – Catherine Iger and Greg Vilines"},"content":{"rendered":"

Ordering clothes online may seem super convenient, until you actually get them, and they don\u2019t fit. Then you have to pack them back up and return them. What\u2019s convenient about that? Nothing. And if you\u2019re a guy with a difficult-to-fit body type, forget about ordering anything online, right?<\/p>\n

\"FITTERY-Catherine-Iger-Greg-Vilines\"<\/p>\n

Well, not if Brookhaven resident Catherine Iger and her business partner Greg Vilines have anything to say about it. They are the founders of Atlanta-based Fittery, an e-commerce site that\u2019s doing something no other is doing: helping men buy clothes online that actually fit your body type.<\/p>\n

How? It\u2019s pretty simple, with a complicated algorithm behind it. All users have to do is fill out a profile and answer some questions about their body measurements\u2014height, weight, shirt size, collar size, etc. Then clothes are rated based on what will fit that user best. And it\u2019s free.<\/p>\n

\u201cEach item has a rating for how well it\u2019s going to fit you after you fill out the profile,\u201d Iger explains. \u201cShirts from different brands might fit differently, so the star rating will change.\u201d<\/p>\n

Iger and Vilines, who worked together at Autotrader from 2008 to 2014, decided to create Fittery because they were interested in solving problems in e-commerce (and both also have difficult body types to fit). \u201cThe clothing return rate for online purchases is 30 to 40 percent,\u201d Iger says. \u201cIt\u2019s a huge problem that nobody was resolving. But it\u2019s a symptom of a larger problem and that is the people who are shopping just want clothes that fit.\u201d<\/p>\n

Fittery, which launched in August of 2015 and is closing on a round of seed funding, is keeping things small. Currently, its focus is on men\u2019s dress and casual shirts, but the plan is to expand to a full line of menswear, and eventually to include women\u2019s fashion as well. \u201cWe wanted to start off slowly to make sure the algorithm is accurate,\u201d Iger says.<\/p>\n

Brands available through the site include J.Crew, Boden, Brooks Brothers, Lands\u2019 End, Monaco and more. Once a user finds the shirt tailored for his body type, the purchase takes place on the brand\u2019s site, something Iger says they hope to change in the future by adding a universal cart on fittery.com<\/a>. So far, brands have been receptive to the concept and have seen a reduction in their return rates on purchases through Fittery to .6 percent.<\/p>\n

Another perk for brands is the data they can receive from using the service. \u201cWhen brands design clothing, they have no idea what consumers look like. What we can now tell them is \u2018This is how your cut looks compared to competitors\u2019,\u201d Iger says. \u201cHaving that insight is huge for them.\u201d<\/p>\n

Visit fittery.com<\/a><\/strong><\/p>\n

STORY: Sarah Gleim
\nPHOTOS: Sara Hanna<\/p>\n","protected":false},"excerpt":{"rendered":"

Ordering clothes online may seem super convenient, until you actually get them, and they don\u2019t fit. Then you have to pack them back up and return them. What\u2019s convenient about that? Nothing. And if you\u2019re a guy with a difficult-to-fit body type, forget about ordering anything online, right? Well, not if Brookhaven resident Catherine Iger…<\/p>\n","protected":false},"author":7,"featured_media":8378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,4724],"tags":[4766,4770,4772,2111,4769,4776,4775,4767,4765,4768,219,4773,4774,1915,4777,4771,1914],"thb-sponsors":[],"yoast_head":"\nFITTERY - Catherine Iger and Greg Vilines – Simply Buckhead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplybuckhead.com\/fittery-catherine-iger-and-greg-vilines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FITTERY - Catherine Iger and Greg Vilines – Simply Buckhead\" \/>\n<meta property=\"og:description\" content=\"Ordering clothes online may seem super convenient, until you actually get them, and they don\u2019t fit. 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