{"id":27824,"date":"2023-07-06T11:00:46","date_gmt":"2023-07-06T15:00:46","guid":{"rendered":"https:\/\/simplybuckhead.com\/?p=27824"},"modified":"2023-07-04T13:44:57","modified_gmt":"2023-07-04T17:44:57","slug":"producing-wisdom","status":"publish","type":"post","link":"https:\/\/simplybuckhead.com\/producing-wisdom\/","title":{"rendered":"PRODUCING WISDOM"},"content":{"rendered":"

Electric Owl showcases film and TV sustainability.<\/p>\n

\"Michael<\/a>
Michael Hahn and Dan Rosenfelt say that advances in construction tech enable them not to charge higher prices for the use of Electric Owl\u2019s sustainable facilities.<\/figcaption><\/figure>\n

The filmmaking version of a boutique hotel chain has opened its first location just east of Atlanta.<\/p>\n

Electric Owl Studios, which opened in June, is one of many soundstage facilities between Douglasville and Athens. But principals Michael Hahn of Buckhead and Dan Rosenfelt of Dunwoody say their 18-acre site across from the Indian Creek MARTA station has the attributes to be a star.<\/p>\n

Electric Owl is the first purpose- built soundstage complex certified to meet Gold LEED specifications, thanks to elements such as recycled building materials, carbon negative concrete, all-LED lighting, proximity to transit, 48 plug-ins for electric vehicles and solar panels producing 30% of its electricity. Electric Owl is trademarked as \u201cthe greenest studio on Earth.\u201d<\/p>\n

But Hahn, who leads construction, and Rosenfelt, who oversees operations, say customer service is key to their high-end boutique for film and TV production.<\/p>\n

\u201cWe\u2019re here to take care of them,\u201d says Rosenfelt, a Philadelphia native and Hollywood veteran who moved to Atlanta in 2016 to run Hahn\u2019s last studio development, Third Rail Studios in Doraville, which Gray Television bought in 2021. \u201cWe\u2019re not here to nickel and dime. We\u2019re not here to hassle. We\u2019ve given thought to every department on a film and TV show to ensure that they have what they need.\u201d<\/p>\n

That care is the source of the name Electric Owl, a term for a railroad\u2019s night watchman, although owls also used to live on the property, says Hahn, a Georgia native who started building studios after moving back to Atlanta in 2012 after 15 years in Los Angeles development. \u201cWe thought it was a good metaphor for what we do as studio operators in making sure productions are safe and settled, and they have everything that they need.\u201d<\/p>\n

The amenities range from hotel-type rooms with beds and showers to a cafe and a dog park.<\/p>\n

\u201cYou can be utilitarian and provide just the box, or you can do something a little more special and give them that feeling of home,\u201d Rosenfelt says.<\/p>\n

The six soundstages totaling 140,000 square feet make Electric Owl a cozier size than facilities such as Trilith, Shadowbox and the Assembly expansion around Third Rail.<\/p>\n

It\u2019s ideal for one or two productions at a time. The soundstages are arranged in two sets, as are support facilities such as costuming and construction, so crews can stay out of each other\u2019s way.<\/p>\n

Even a $100 million-plus film planning to stay for a year often won\u2019t book space more than a week in advance. That\u2019s another way Electric Owl is like a hotel, Rosenfelt says. \u201cYou don\u2019t know who\u2019s coming, and you don\u2019t know when they\u2019re coming, but you know they\u2019re coming.\u201d<\/p>\n

Georgia and the world don\u2019t have enough soundstages, Hahn says, so Electric Owl is expanding to New York, where it has 18 acres north of the city, and London, where it is seeking a site.<\/p>\n

\u201cWe\u2019ll hire incredible operators who share our vision and who have the same type of experience,\u201d Rosenfelt says. \u201cI also don\u2019t ever sleep, so I am available almost 24\/7.\u201d Just like an electric owl.<\/p>\n

ELECTRIC OWL STUDIOS
\nelectricowlstudios.com<\/a>
\n@electricowlstudios<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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